How To Survive With Your Online Business

Copyright © 2005 Jordan Williams
Web Cash Link
http://webcashlink.com


So you decide to start your own Internet business with some
really great products. You have a great looking site and
everything is set up, so you're now ready to jump into the
online shark pool and dominate the Net right?

I know that you're saying "shark pool"? Yes, that’s right
it's truly a shark pool out there. You didn't think it would
be that easy did you? We all have to prepare ourselves for
some big changes that will be happening on the Net.

I have already started seeing the prices for leads, banner
impressions, and other forms of advertising going up as well
as the hundreds of thousands of web pages being added daily
to the search engines. All of this points to one thing. That
we all have more competition on the Internet than ever before
and it will just get worse. So the question is: How can a
small business or even an individual compete on the Internet?
Just because you have a great looking web site or a great
product doesn't mean that you can dominate your market
without some help. What you need is a competitive advantage.
So that is just what I'm going to give you. Just follow some
simple tips in this article and you will soon be running
circles around your competitors.


1) Use ALL Forms Of Marketing

I know that this might sound obvious but most people on the
Internet are only using one or two methods of marketing their
website.

For example some people might just focus on search engine
marketing by spending all their time trying to be listed #1
in a search engine. Then after they spent countless hours on
this, the search engine changes their algorithm and they can
no longer be found. What a waste of time! I am not saying
that you shouldn’t be concerned about search engine
marketing, but that you shouldn’t put all your eggs into one
basket. If you use all avenues of Internet marketing then you
can feel safe that you are getting traffic from several
places and are not relying on just one source. If you would
like to learn more about the different types of internet
marketing you can sign up for eBiz Updates at:
http://www.webcashlink.com/home.html

It’s also important that you stay current and up to date
about any new forms of Internet marketing. The Internet is
constantly changing and there are always new methods of
advertising available. In fact one of the more recent
discoveries in advertising is RSS. RSS is a great marketing
tool to use to get more traffic to your website and more
prospects. If you haven’t got a chance to read about RSS then
you can read all about it here:
http://www.webcashlink.com/rssanswers


2) Add More Value To Your Product or Service

There are so many websites offering the same thing in the
same cookie cutter fashion. In 2005 you really need to set
yourself apart from the crowd and be unique. Just go the
extra mile and increase the value of your product or service.
It really doesn’t even have to be that hard. Just take some
extra time to offer something that your competitors aren’t
willing to offer.

For example if you sell ebooks, why not offer your customers
the option of receiving it as a physical product. Such as in
a DVD, CD, CD-R, or even Audio Format. By making your ebook a
physical product you will drastically improve the value and
you can also charge more for it. This idea is not just for
people who sell ebooks though. You can add value to just
about any product or service that you have. For example, why
not make some joint ventures and offer a huge discount for a
service or product that compliments what your offering. I’m
sure that if you put some thought into it, you can think of
something yourself.


3) Maximize Your Web Sites Profit Potential

Most people are so focused on making money with their own
product that they often forget about other income streams
that they can profit from on their website. For example, have
you thought about publishing ads on your site? I’m sure that
you have noticed that all the big websites on the Net publish
ads, but even small websites can easily increase their
revenue by 20 or 30 percent by publishing ads on their site.
It’s not hard to implement either. Usually you just copy and
paste a code to your website and you can start delivering
targeted ads to your visitors within a few minutes.

How about exit strategies? Are you making any money from the
people leaving your site? Its just a fact of life that
eventually everyone leaves your website. Why not add an exit
popup to your site that directs them to an affiliate program
or even better a web page where they can opt in to your email
list. Also a lot of people just want to find what they’re
looking for quickly without any hassles. So why not add a
search box to your site where people can instantly find what
they’re looking for by typing in a word. There are several
sites that you can earn money by placing a search box on your
site.

I know that these suggestions might seem obvious but if you
actually utilize everything I talked about here you will be
ahead of 90% of the websites out there.



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Jordan Williams
Get the tools, software, and resources to maximize your
online profits!
http://www.webcashlink.com